Marketing with Intention: A Beginner Workshop for Artists

A supportive, beginner-friendly virtual workshop designed to help artists understand how to talk about their work, identify their audience, and build visibility with clarity and intention.

In this workshop, you will learn:

• The foundations of marketing and how artists can use them with intention.

• Key marketing types, platforms, and the metrics that matter most.

• How the art market works today—its players, trends, and what sells.

• How to talk about your work through storytelling and what collectors value.

• Essentials of branding, networking, and building an audience.

• Practical strategies for pricing, selling your work, and choosing the right platforms.

This workshop is led by Stephon Vaughns, an art advisor and founder of Concierge d’Art. His work centers on connecting art lovers with art they love. After earning a Master of Science in Marketing Management from the Grenoble School of Business, he built a career in marketing and digital advertising at leading tech firms, including Amazon and Yelp, where he managed partnerships with brands such as McDonald’s, Burger King, and Jeep. Since launching his advisory, he has cultivated a network of collectors, artists, curators, and gallerists.